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        ASD Inc. – Poised for Growth as Industrial Processing Comes of Age
        October 29, 2007

        New brand and expanding facilities reflect growing global demand for company’s analytical solutions

        From providing analytical tools for fundamental scientific research, to customized analytical solutions for markets as diverse as beef processing, mining, and drug validation, ASD Inc. has, over nearly two decades, emerged as a leader in a variety of industries. As global requirements rise, the company is evolving to meet the new demands of customers in basic research, process and quality control in world-wide manufacturing.

        As a result, the company updated and simplified its brand to “ASD Inc.,” reflecting a growing, world-wide customer base and the company’s global impact on industrial processing technology.

        “We’re dedicated to solving real-world problems with high-performance products backed by outstanding service and support,” said ASD’s CEO Dave Rzasa. “By adapting our near-infrared (NIR) measurement and analysis devices across wider applications, we’re applying our technology to both traditional and emerging industries.”

        Demand for ASD’s solutions has resulted in the need for enhanced infrastructure and facilities as well. The company recently consolidated operations into a new and expanded headquarters, a move triggered by increasing global demand for refined measurement instrumentation.

        “As ASD becomes a market-driven company serving more sophisticated global customers, our heritage remains intact,” said ASD’s Director of Business Development Michael Lands. “The pioneers who built our technology platform remain on board, and are dedicated to maintaining our customer-centric culture and tradition.”

        “Burgeoning world-wide demand for minerals, fuels, chemicals, wood, paper, pulp, and other natural resources has driven ASD’s growth internationally,” said Tom Brown, ASD’s Director of Sales and Marketing. “ASD continues to build global brand awareness as more and more customers around the world update their materials processing techniques and enhance their performance with our analytical solutions.”

        About ASD
        ASD Inc. is unsurpassed in solving some of the world’s most challenging materials measurement problems with customer-focused solutions, service, and support of the highest quality and integrity. We collaborate with industrial professionals, analytical researchers, and remote sensing scientists to provide the most reliable, high-performance analytical instrumentation for real-time materials measurement, exactly where it is needed, on-site or at remote locations. Established in 1990 and based in Boulder, Colorado, USA, ASD Inc. has customers world-wide.

        For more information, please contact our Marketing Communications Manager, ASD Inc., 2555 55th Street, Suite 100, Boulder, CO, 80301; 303/444-6522, 303/444-6825 (fax); www.asdi.com.

        Contact: Marketing Communications Manager
        Analytical Spectral Devices
        303.444.6522

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