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        ASD Inc. and IEEE GRSS Present the Art, Science and Applications of Reflectance Spectroscopy Symposium
        October 15, 2009

        Boulder, Colo., October 15, 2009 — ASD Inc. and IEEE GRSS present the Art, Science and Applications of Reflectance Spectroscopy (ASARS) Symposium February 23-25, 2010, in Boulder, Colorado USA. The symposium is a unique scientific event highlighting advances in the use of reflectance spectroscopy featuring new and different applications and cutting-edge techniques. Co-sponsored by ASD Inc. and the Geoscience and Remote Sensing Society (GRSS), a member organization of the Institute of Electrical and Electronic Engineers (IEEE), this one-of-a-kind event is open to all with an interest in reflectance spectroscopy.

        The ASARS Symposium brings together 40 internationally recognized researchers, scientists, and engineers from a variety of disciplines, providing an unprecedented opportunity for a very diverse and prestigious community to gather and interact. Two days of plenary sessions will showcase unique applications of reflectance spectroscopy, including studies in planetary surfaces, snow and ice, vegetation and soils, pulp and paper processing, mineral analysis and metallurgical processing, archeology, chemometrics, and more.

        The event opens with a meet and greet networking reception. The second evening is dedicated to a poster session, including a student competition. The symposium culminates in a gala banquet celebrating ASD Inc.’s 20th anniversary, with keynote address by John S. MacDonald of Day4Energy, Canada, and the Student Poster Competition awards.

        Attendees can save $200 or more by taking advantage of Early Bird discounted rates ending January 15, 2010. For more information visit the event website: www.ReflectanceSpectroscopySymposium.com.

        About GRSS
        The Geoscience and Remote Sensing Society seeks to advance science and technology in geoscience, remote sensing and related fields through scientific, technical and educational activities through conferences, meetings, workshops and publications. GRSS also offers its members opportunities to work on internationally recognized technical committees, participate in journal reviews and help colleagues in professional growth.

        About ASD
        ASD Inc. is unsurpassed in solving some of the world’s most challenging materials measurement problems. We collaborate with industrial professionals,analytical researchers, and remote sensing scientists to provide the most reliable, high performance analytical instrumentation solutions for real-world applications. Established in 1990 and based in Boulder, Colorado, USA, ASD Inc. has customers world-wide.

        For more information, please contact our Marketing Communications Manager, 2555 55th St., Suite 100, Boulder, CO, 80301 USA; 303/444-6522, 303/444-6825 (fax).

        Contact: Marketing Communications Manager
        Analytical Spectral Devices
        303.444.6522

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