Are you a team player?

Are you results oriented?

Would you like a career with great growth potential?

If so, ASD, a rapidly growing company with a bright future, may be the place for you! We are located in picturesque Boulder, Colorado, USA, at the foot of the majestic Rocky Mountains.

ASD offers an extensive benefits package including:

  • Health
  • Dental
  • Vision
  • Life
  • Disability
  • 401 K with matching

ASD Inc. is an equal opportunity employer.

Current Openings

Segment Marketing Manager – Remote Sensing

Marketing Communications/Product Marketing Generalist

Segment Marketing Manager – Remote Sensing


Plans, organizes, and develops an assigned market segment from marketing and business development perspective to optimize profit and meet marketing, financial, and corporate growth objectives by performing the following duties.


  • Identifies market size and product fit, establishes pricing and market strategies, estimates potential sales, introduces market, distribution/channel issues, and manages market oriented product features.
  • Manages overall market strategy, segment specific research and development efforts for existing and emerging markets.
  • Coordinates the segment specific technical product development, estimates of potential profits, and release to market.
  • Provides technical expertise and training to other departments in support of market development.
  • Conducts marketing analysis to develop product definitions.
  • Collaborates with a wide variety of functional areas such as sales, engineering, marketing, manufacturing, and operations to develop and provide market definitions responsive to customer needs and customer opportunities.
  • Develops and maintains a prioritized list of customer and market requirements for product.
  • Provides segment specific financial and technical justification for product selection and definition.
  • Prepares product objectives and target schedules for product introduction to target markets.
  • Conducts market research and identifies and tracks market trends in targeted markets.
  • Produces competitive analysis materials comparing product with its key competitors in targeted segments.
  • Identifies partnering opportunities for complementary third-party products to broaden company's product line.
  • Participates in key sales situations for the product.
  • Maintains communications and contacts to collect and analyze technical, financial, schedule, and sales information for market segment.
  • Coordinates product introduction and market exploitation with sales organizations to ensure maximum penetration of market segment.
  • Provides continuing product surveillance and management of targeted product to obtain financial objectives.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience: Master's degree (M. A.) or equivalent; or four to ten years related experience and/or training; or equivalent combination of education and experience.

Language Ability: Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format.

Math Ability: Ability to apply advanced mathematical concepts such as exponents, logarithms, quadratic equations, and permutations. Ability to apply mathematical operations to such tasks as frequency distribution, determination of test reliability and validity, analysis.

Reasoning Ability: Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.

Computer Skills: To perform this job successfully, an individual should have knowledge of Word Processing software; Spreadsheet software and Project Management software.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee must occasionally lift and/or move up to 50 pounds. While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms and talk or hear.

To apply, email your résumé, and a cover letter to

Marketing Communications/Product Marketing Generalist

The Marketing Communications/Product Marketing Generalist role drives digital marketing and company communications as well as creating marketing collateral for ASD's product and services. This role works closely with Product and Segment Marketing and Sales to implement marketing and communications activities for the company to drive revenue growth and corporate recognition of ASD in the marketplace.

Primary Duties and Responsibilities:

  • Drive internet marketing communication channels including SEO, PPC, website structure and maintenance, managing the implementation of integrated, inbound demand and lead generation campaigns
  • Lead exhibiting at trade fairs and conventions
  • Collateral development – Coordinate the development of marketing collateral, including product data sheets, promotional materials and technical manuals.
  • Using Google Analytics and HubSpot, evaluate and improve upon online marketing strategies
  • Develop and execute communication plans for new product launches that showcase product design and performance
  • Responsible for Brand Consistency – establishes and maintains requirements and consistency for all ASD marketing materials and products
  • PR Vendor Management – works with external PR company to maximize ASD’s presence in the marketplace
  • Student Instrument Support Programs – drive interest, collect entries, manage instrument schedules and publicize results
  • Coordinate marketing efforts with worldwide PANalytical
  • Researches and selects possible advertising opportunities
  • Manage marketing budget, tracking the effectiveness of spend and using KPIs (ROI, customer acquisition cost, etc.) to continually improve upon marketing efforts
  • Marketing Research, analysis, advertising materials development
  • Proposal development and preparation of reports to assist with Management decision making
  • Works under general management guidance
  • Has total project responsibility for the larger or more complex projects requiring advanced design and analysis
  • Provides training and work direction to other professional and support staff

Secondary Duties and Responsibilities:

  • Tactical marketing support – direct mail
  • Assists with distributor marketing needs -  support distributor requests and channel marketing efforts to drive sales


  • Distinguished from direct sales and marketing research jobs, but may include elements of each
  • Typically requires a bachelor’s degree and 5 years of experience

To apply, email your résumé, and a cover letter to

Upcoming Events

View all ASD Events

Find a Distributor

Our Representative Network includes companies around the world.

Contact Us

(303) 444-6522

Join the ASD Community