ASD Partners with LICA United Technology to Distribute NIR Instrumentation and Solutions to Remote Sensing Market in China

ASD Partners with LICA United Technology to Distribute NIR Instrumentation and Solutions to Remote Sensing Market in China
July 16, 2013

New reseller brings ASD’s high-performance, portable instruments to universities and research institutes

BOULDER, Colo. – July 16, 2013 – ASD Inc., a PANalytical company and the global leader in high-performance NIR analytical instrumentation and material analysis solutions, today announced the addition of a new distribution partner in Beijing, LICA United Technology Ltd. (LICA). The partnership will further ASD’s presence in the remote sensing market of the People’s Republic of China through sales of their leading analytical instrumentation.

LICA is authorized to resell the full ASD product line to remote sensing researchers in China, which includes:

  • FieldSpec® 4 portable spectroradiometer - Trusted by researchers across the world, the FieldSpec 4 spectrometer is utilized for a wide range of applications including hyperspectral image interpretation and validation. The instrument will benefit researchers in a variety of industries and applications through increased speed, performance and portability.
  • FieldSpec HandHeld 2 portable VNIR spectroradiometer - The HandHeld 2 instrument is popular for its ability to provide truly portable, quickly derived precision reflectance, radiance and irradiance spectra in a variety of environments. Using VNIR spectroscopy for real-time non-destructive sampling, ASD expects this instrument to become popular among researchers in China.
  • TerraSpec® 4 rugged mineral analyzer and LabSpec® 4 lab analyzer - The TerraSpec 4 mineral analyzer line is the de-facto choice for leading geologists in pursuing remote sensing geology applications. For accurate, rapid measurements in the lab or the field, the portable LabSpec 4 lab analyzer is the top pick of laboratory researchers.

LICA will sell the company’s lines of portable, rugged spectrometers to university programs and institutes conducting a variety of research projects in water studies, ecology, and geology. ASD’s instrumentation products remain the top choice for researchers working in the field or in the lab.

“Our customers are delighted to have access to ASD’s leading remote sensing instruments, as well as the technical support we can provide,” said Li Xiaobo, president of LICA. “We look forward to a long-term relationship with ASD, working together to provide superior customer service and the most advanced technologies.”

Founded in 2005, LICA is the foremost distributor of scientific remote sensing instrumentation to ecology, environmental science, agriculture, forestry and geology markets in China.

LICA holds seminars and training workshops for their customers throughout the year to ensure full understanding of the instruments and their corresponding accessories. This level of customer attention is one of the main reasons ASD chose to partner with LICA, whose dedication to excellent technical support and customer service aligns with ASD’s. LICA is able to provide enhanced technical support by offering repairs in the region instead of shipping instruments overseas.

“LICA is an important addition to our reseller network in Asia,” said Michael Lands, vice president of sales and marketing, NIR. “The company’s employees are dedicated to understanding the needs of their customers and directing them to the best instrument for their application. We’re excited to work with their team toward our aligned business goals.”

For more information about LICA, please visit


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