ASD Adds New Management Talent in Bid to Expand Application of Spectroscopic Devices in Industrial Markets

ASD Adds New Management Talent in Bid to Expand Application of Spectroscopic Devices in Industrial Markets
May 05, 2010

BOULDER, Colo. – May 6, 2010 – ASD Inc., a global leader in high-performance analytical instrumentation and materials measurement solutions, today announced the addition of Steven Smith as senior marketing manager.

ASD hired Smith to help capitalize on 20 years of the company’s leadership in developing high-performance analytical solutions for a wide range of vertical markets. Applications for ASD devices have penetrated the earth and environmental sciences, research, pharmaceutical, agricultural, mining and paper/pulp markets, becoming the instrument of choice for users who demanded laboratory-grade results in a variety of settings. Smith will help drive the next phase of growth as mining companies seek faster, more accurate ways to analyze and characterize materials both in exploration and production phases.

Smith has broad strategic marketing and sales development experience with high-tech and Fortune 500 companies; as global product manager for a Total Organic Carbon (TOC) analyzer product line, Smith recently oversaw successful multimillion-dollar growth in the pharmaceutical, biotechnology, medical and electronics markets.

“Taking high-technology, laboratory grade advancements and translating them into wide-bore sales and market value is our focus,” said ASD CEO David Rzasa. “Steve’s record embodies that; with his deep experience in strategic marketing and business development, he’ll help our remote sensing and mining customers get even more value out of ASD.”

About ASD

Established in 1990 in Boulder, ASD, Inc. is the global leader in high-performance analytical instrumentation solutions, solving some of the most challenging real-world materials measurement problems. ASD spectrometers — unparalleled in providing laboratory-grade results in the field or on-site — are the instruments of choice for remote sensing, environmental sciences, agricultural, mining, pharmaceutical and paper industry applications, where results drive paradigm-changing insights, efficiency and profit. ASD’s collaborative culture and world-class customer service put the best, fastest and most accurate spectroscopic instruments to work for industry and science in more than 70 countries around the world. For more information, please visit


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