ASD Inc., a PANalytical Company

The new future of full-spectrum measurement solutions starts now!

ASD is now part of PANalytical – combining the world’s widest range of measurement instruments from one proven partner. The combination of PANalytical expertise and leadership in x-ray with the NIR spectroscopy of ASD creates a full spectrum of measurement solutions from one global manufacturing and services organization. We are now PANalytical Boulder.

Continuing and Enhanced Local Service and Support

Our Boulder, Colorado-based operation is committed to ensuring uninterrupted development and service for our customers. When fully implemented, our product and service focus will provide industry-leading worldwide reach for an entire extended family of products and services across the widest range of measurement of any company. With PANalytical’s world class service and global support, we will create a network of nearby service locations for all of our customers, and striving for the fastest return-to-use in the industry, resulting in shorter maintenance and replacement downtime.

In Boulder, our knowhow, and application and technical expertise remains untouched. You will see no changes in current staffing, customer relationships, and warranties. Existing customer agreements will not change as a result of this new business combination. Our global distribution channels and sales teams will be maintained.

Continuing Undisputed Product Leadership

Combining PANalytical and ASD NIR – combines NIR (molecular) with XRF (elemental) measurement – creating one of the world’s complete spectral measurement model in a single family of products, service and global support. This combination of two industry leaders will ultimately provide you with a greater end product, as well as an increase in product availability.


We know you may have additional questions about this acquisition. Feel free to Contact Us with any of them and we'll answer them to the best of our ability.


You will notice changes to the logo, printed literature, online communications and website over time, but rest assured we will continue to provide top-of-the-line spectrometers, accessories and service. Our name may have changed; we’re PANalytical now, but the products and support that have grown synonymous with ASD will continue to be second to none.

Transition News

Email Addresses: Effective July 15, 2013, all email addresses will convert to email addresses. All emails sent to an email address will continue to be directed to the intended recipient but the email response will come from the recipient's new email address.

Examples of the changes to email addresses are listed below.

Current Email Address New Email Address


ASD Transitional Logo

Find a Distributor

Our Representative Network includes companies around the world.

Contact Us

(303) 444-6522

Join the ASD Community