ASD Partners with STS Instrument Co. to Expand Mining and Industrial Reseller Network in China

ASD Partners with STS Instrument Co. to Expand Mining and Industrial Reseller Network in China
August 20, 2013

Partnership enhances mineral analysis exploration and production operations for customers throughout the region

BOULDER, Colo. – August 20, 2013 – ASD Inc., a PANalytical company and the global leader in high-performance NIR analytical instrumentation and material analysis solutions, today announced its expansion in China’s mining and industrial markets with the addition of reseller Beijing STS Instrument Co., Ltd. This partnership will expand ASD’s presence in the mining and industrial markets of the People’s Republic of China through sales of near-infrared (NIR) analytical instrumentation.

STS joins ASD’s reseller network to distribute the TerraSpec mineral analyzer, FieldSpec portable spectroradiometer and the LabSpec lab analyzer lines of instrumentation to support STS’s mission to become a ‘one-stop shop’ for material analysis. STS’s knowledge of the local industry will be essential as they market ASD instruments and solutions to industrial and mining companies throughout the region, which includes Hong Kong and Macao.

“We chose to partner with STS because of their knowledge of both the international and regional mining landscapes, and their energetic dedication to superior customer support,” said Michael Lands, vice president of sales and marketing, NIR. “We’re pleased to welcome STS to our network of resellers and we’re excited to be expanding our market share in China.”

STS executes a strong marketing and branding plan for each of the products they support. ASD’s instrumentation will provide expanded capabilities for local geologists:

  • TerraSpec® mineral analyzers
    Quick, portable and non-destructive mineral analysis in the field or the lab
  • FieldSpec® portable spectroradiometers
    The best spectral resolution available in a portable, ruggedized spectroradiometer, ideal for a wide range of applications
  • LabSpec® lab analyzers
    Rapid, non-destructive materials analysis for qualitative and quantitative applications

“ASD is well-known as the industry leader in analytical instrumentation,” said David Wang, deputy general manager at STS. “We are confident that the company’s instruments will quickly become a favorite among our industrial and mining customers.”

To learn more about STS Technology, please visit


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